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Transform Your

Estate Agency With the Collective Wisdom of Your Peers

In 2023, Simon Leadbetter, We Are Unchained's Founder, the pioneer behind the groundbreaking 'Voice of the Adviser' IFA survey, launched Voice of the Agent.

Designed to fuel the real estate sector with invaluable insights, this annual survey leverages the collective intelligence of over 500 estate agents.

Uncover trends, strategies, and benchmarks that can set your agency apart.

We don't just provide data; we offer a road map to your agency's success.

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This Year's Report:

Key Insights from 2024

The Data Estate Agents Were Waiting For

This landmark annual survey provides an in-depth look into the current state and prospects of the UK real estate market, drawing on responses from a broad spectrum of 841 professionals (up from 553 in 2023), 2,000 consumers nationwide, and a wide range of authoritative research and data sources.


Most estate agents and letting agents forecast an increase in vendor and landlord numbers.

House/Rent Prices

Overall, a slight majority of estate agents think house prices will decrease slightly in the next 12 months, whereas most letting agents have more confidence in rising rental values.

Marketing Investment

On average, 10.4% of budgets are allocated to marketing, excluding portals, with a split of 62% to portals and 38% to other marketing efforts - meaning 17% of revenue is spent on portals.

Ready to dive deep?

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Our Sponsors

Empowered by Industry Leaders

Voice of the Agent wouldn't be possible without our incredible sponsors.

They're not just brands but collaborators pushing for a stronger, more innovative real estate industry.

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for 2025?